03.12.24

Success Story - dcoded.TechExec Search: CTO Placement

Success Story: CTO Placement into eCommerce/SaaS business

At dcoded, our commitment to excellence is reflected in every executive search we undertake. By blending deep industry knowledge, a values-driven approach, and rigorous processes, we consistently deliver transformative leaders who drive meaningful results for our clients.

Background:

An ambitious Ecommerce and SaaS business was preparing to scale its platform and future-proof its technological infrastructure. Recognising the need for a transformative Chief Technology Officer (CTO) to lead this evolution, the leadership team sought not just a technical expert but a strategic leader essential for achieving their long-term growth ambitions.

Our Process:

1. Immersive Consultation:
   We began with comprehensive consultations with the executive team, exploring their vision, existing challenges, and long-term goals. This helped us define the technical and leadership qualities required for the role, ensuring alignment with the company’s mission.

2. Crafting the Candidate Profile:
   The ideal candidate needed to combine deep technical expertise with a proven history of scaling platforms and building high-performing teams. Cultural fit was critical, requiring someone who embodied the company’s values of innovation, collaboration, and adaptability.

3. Market Mapping and Outreach:
   With the role clearly defined, we conducted an extensive market mapping exercise, identifying over 50 high-potential candidates within the tech ecosystem. Our targeted outreach prioritised leaders with a track record of transformational success in Ecommerce and SaaS organisations.

4. Rigorous Evaluation:
   We conducted detailed interviews and assessments, evaluating candidates for their technical capabilities, strategic vision, and cultural fit. We focused on individuals with the foresight to address both current challenges and future opportunities.

5. Structured Interview Process:
   We facilitated a structured, multi-stage interview process, collaborating closely with the leadership team to ensure consistency and clarity. Feedback loops provided actionable insights, enabling confident and informed decision-making.

6. Offer Negotiation and Onboarding:
   Once the ideal candidate was identified, we managed the offer process to ensure a seamless experience. Post-placement, we continued to support both the new CTO and the company, ensuring a smooth transition and enabling early impact.

The Result:

The selected CTO has revolutionised the company’s technological capabilities, introducing scalable processes and innovative solutions. These initiatives have positioned the business for sustained growth and success in the competitive Ecommerce and SaaS landscape.

Key Metrics Behind the Search

1. Competitor Analysis:

   • 50+ direct competitors analysed for talent insights, organisational structure, and hiring patterns.
   • Identified 10 standout competitors with transferable talent pools.

2. Long List Identification:

   • 50+ high-potential candidates identified during the market mapping phase.
   • Candidates were sourced from a mix of industry-leading SaaS and Ecommerce companies, startups, and scale-ups.

3. Shortlist and CV Presentation:

   • Refined the long list to a shortlist of 5 candidates who demonstrated the perfect blend of technical expertise, strategic leadership, and cultural alignment.
   • Presented 5 tailored CVs to the client within 1 weeks of project initiation.

4. CV to Interview Ratio:

   • Achieved a 100% CV-to-interview ratio, with all shortlisted candidates advancing to initial interviews.

5. Interview-to-Offer Ratio:

   • From 5 First Stage Interviews conducted, 100% went to 2nd Stage Interview. 2 candidates were then progressed to the final stage, showcasing the quality of pre-screening and alignment.

6. Offer vs Acceptance Rate:

   • Achieved a 100% offer-to-acceptance rate, ensuring seamless alignment on role expectations, salary, and benefits during negotiation.

7. Time to Hire:

   • Completed the entire process, from brief to acceptance, in 4 weeks, staying within the agreed timeframe.