28.11.24

Success Story: Driving Growth with Salesforce Sales Cloud and Marketing Cloud Implementation for a UK eCommerce Leader

Success Story: Driving Growth with Salesforce Sales Cloud and Marketing Cloud Implementation for a UK eCommerce Leader

A fast-growing UK eCommerce business needed to modernise its customer relationship management and marketing operations to stay competitive in a dynamic market. The goal was to implement Salesforce Sales Cloud and Marketing Cloud to enhance sales efficiency and deliver personalised, data-driven marketing campaigns.

With limited in-house expertise in Salesforce, the client turned to us to source the right talent for this critical transformation. Leveraging our extensive network, we provided a team of skilled contractors with Salesforce development and functional expertise, delivering the project on time and under budget.

Understanding the Challenge

The client was looking to:

• Optimise Sales Cloud to improve lead management, automate sales processes, and enhance pipeline visibility.
• Customise Marketing Cloud to enable advanced segmentation, personalised email campaigns, and customer journey mapping.
• Ensure seamless integration with their existing eCommerce platform for a unified customer experience.

The project required a mix of technical and functional expertise to ensure both the technical build and business processes aligned with the company’s goals.

Delivering the Right Talent

We quickly assembled a team of highly experienced Salesforce contractors to deliver the project:

• Salesforce Developers: Specialists in customising Sales Cloud and Marketing Cloud, building bespoke automations, and ensuring robust integration with the client’s eCommerce platform.
• Salesforce Functional Consultants: Experts who worked closely with stakeholders to align the Salesforce implementation with the business’s sales and marketing objectives.
• Testers: Conducted end-to-end testing to ensure a smooth go-live with minimal disruption.

All contractors were engaged outside IR35, ensuring compliance while keeping costs competitive.

The Outcome

The Salesforce implementation delivered significant improvements across the client’s sales and marketing functions:

• Sales Cloud enabled faster lead conversion, automated repetitive tasks, and provided real-time insights into the sales pipeline.
• Marketing Cloud empowered the client’s marketing team to design and deliver highly targeted campaigns, increasing customer engagement and driving online sales.
• The seamless integration with the existing eCommerce platform ensured a unified customer experience, boosting both retention and acquisition.

By sourcing the best Salesforce talent at competitive rates, we ensured the project was delivered on time, under budget, and aligned with the client’s goals.

This project highlights our expertise in matching eCommerce businesses with the right Salesforce professionals, reinforcing our reputation as a trusted partner for delivering cost-effective and impactful technology transformations.